
Food Broker vs. Distributor: What Foodservice Manufacturers Need to Know
What if the difference between a product that stalls on shelves and one that scales nationally comes down to choosing the right food broker? Getting a product into the foodservice market takes more than making something operators want to buy. Manufacturers also have to figure out how that product will be sold, who will help get it in front of the right buyers, and how it will ultimately make its way to the operator. That’s where the different players in the foodservice supply chain come in. Food brokers, distributors, group purchasing organizations (GPOs), manufacturers and operators can all be part of the process, but they play very different roles. Understanding those differences matters, especially for manufacturers deciding where to invest their sales resources and how to reach more of the market. A food broker is one option. Brokers have traditionally helped manufacturers build relationships and generate sales within specific markets.








