
Alcohol Pricing: How to Price Liquor in a Bar
Few things affect a bar’s bottom line more than the price of alcohol. When liquor is priced with purpose, it usually has some of the highest margins in a food service business. It’s not enough to just add a standard markup to the price of liquor in a bar. You need to know how much things cost, understand your idea, and have a plan that fits with what guests want and how the market works. No matter if you own a neighborhood sports bar, an upscale cocktail lounge, or a multi-unit restaurant with a strong bar program, getting the prices right for alcohol protects your profits, boosts sales, and helps your business grow over time. Key Factors That Influence Liquor Pricing in Bars When deciding how much to charge for drinks in a bar, owners need to think about a number of factors that will affect how much money they make.








