
Buyers Edge Platform Unites U.S. Fresh Businesses Under Fresh Alliance
Produce Alliance, Fresh Concepts and Fresh Alliance procurement operations come together under one unified brand; Christopher Rheault named President WALTHAM, Mass., Aug. 25, 2026: Buyers Edge Platform, a leading digital procurement network and solutions provider for the foodservice industry, announced that Produce Alliance, Fresh Concepts and its Fresh Alliance procurement operations are uniting under one name, Fresh Alliance. The move brings Buyers Edge Platform’s fresh produce management, procurement and supply chain capabilities together under one unified brand. The transition will take place over the next six months, bringing together more than 200 dedicated experts and creating greater collaboration across teams, suppliers and partners. The unified Fresh Alliance will also support continued investment in innovation, including AI-powered tools, an expanded international footprint and additional resources to help customers optimize their fresh produce programs and supply chains. “Bringing Produce Alliance, Fresh Concepts and Fresh Alliance together under one brand is an important next








