
Buyers Edge Platform Appoints Jaime Selga to Lead Expansion Across the Middle East, Africa & Asia
WALTHAM, Mass., Dec. 8, 2025 /PRNewswire/ — Buyers Edge Platform (“Buyers Edge”), a leading digital procurement network and solutions provider for the foodservice industry, today announced the appointment of Jaime Selga as President, Middle East, Africa and Asia. This strategic hire underscores Buyers Edge’s commitment to expanding its global footprint and bringing its data-driven digital procurement solutions to new and emerging markets. Jaime brings to Buyers Edge a wealth of leadership experience in sourcing and procurement across the Middle East and global markets. Most recently, in his role at Noon, he oversaw procurement hubs and teams across several countries with involvement in cross-border sourcing, supplier development, and international logistics. His deep understanding of the Middle East, Africa, and Asia markets, combined with his strategic leadership and cross-cultural expertise, will be instrumental as Buyers Edge scales its presence in these regions. “We are thrilled to welcome Jaime to the Buyers Edge family,” said John Davie, CEO








